# Positioning Worksheet

Brand with Ajay · Version 1.0 · Example learning material

Draft your audience, problem and offer on one page.

## Audience

Who specifically needs your offer? Describe their situation, not just their age or location.

Your notes: ______________________________

## Problem

What are they trying to accomplish? What makes that difficult today?

Your notes: ______________________________

## Promise

What can you reasonably help them do? Avoid promises you cannot support.

Your notes: ______________________________

## Difference

What is meaningfully different about your approach? List the evidence.

Your notes: ______________________________

## Message

Write: We help [audience] do [task] through [approach], supported by [proof].

Your notes: ______________________________

## Boundaries

Write what you do not offer and which claims need verification.

Your notes: ______________________________

## Worked example / note

Fictional example: Aster helps people setting up small homes choose simple everyday essentials through a focused collection and clear product information.

## Usage

Adapt for personal or internal team use. Examples are fictional and are not verified client results. This worksheet is not a certification or a guaranteed outcome.