Week 1: explain
Write a clear explanation of the problem your audience recognises.
Week 2: demonstrate
Show a process or example using material you are allowed to publish.
Week 3: answer
Answer a common objection with context and limits.
Week 4: invite
Explain your offer, audience, boundaries and next step.
For each post
Record audience, question, main idea, format, owner, publication status and review date.
Review
Compare actual audience responses. Do not confuse views with business results.
Worked example / note
Planning row: First-time founder | What should a homepage say? | Audience + promise + proof | Carousel | Draft | Owner to assign.