Level 02 · Market & grow the brand

Marketing, Growth & AI

Once the brand is clear, this level turns it into pipeline: content, social, search (including AI search), funnels, paid campaigns, CRM and the AI/automation stack that keeps it running.

Browse the 18 microcourses Talk to Ajay

Focus: Marketing + Content + Social Media + SEO/AEO + Funnels + Ads + CRM + Analytics + AI + Automation.

By the end of this level

What the learner can do.

SKILL 01

Build a marketing strategy tied to the brand

SKILL 02

Run content marketing and copywriting

SKILL 03

Grow on social platforms with intent

SKILL 04

Do SEO and AEO / AI-search visibility

SKILL 05

Design lead generation and funnels

SKILL 06

Operate email marketing and CRM

SKILL 07

Plan and manage paid campaigns

SKILL 08

Read marketing analytics and run CRO

SKILL 09

Apply AI to marketing work

SKILL 10

Automate with AI agents and workflows

The 18 microcourses in Level 2

Specializations in this level.

Each microcourse is short, applied and ends with a usable output for your own brand.

See all 50

MICROCOURSE · 13Level 2

Level 2

Copywriting for Brands

Write copy that sounds like the brand and works like marketing — headlines, heroes, ads, emails, landing pages.

Microcourse · 6 lessons · Copy swipe file Open course

MICROCOURSE · 14Level 2

Level 2

Social Media Branding

Make profiles and posts look and sound like the brand — bio, highlights, visuals, tone, series formats.

Microcourse · 5 lessons · Template kit Open course

MICROCOURSE · 15Level 2

Level 2

Social Media Marketing

Grow reach and pipeline on social: platform choice, content mix, community, collabs and a review cadence.

Microcourse · 6 lessons · Growth plan Open course

MICROCOURSE · 16Level 2

Level 2

SEO for Brands

Structure pages around search intent, earn topical authority, and fix the technical basics that quietly hurt you.

Microcourse · 6 lessons · SEO map Open course

MICROCOURSE · 17Level 2

Level 2

AEO & AI Search Optimization

Get cited and summarised correctly by AI search — answer-first pages, entity clarity, schema and llms.txt.

Microcourse · 5 lessons · AEO checklist Open course

MICROCOURSE · 18Level 2

Level 2

Lead Generation

Build lead flow that fits the brand: offers, forms, magnets, qualifying questions and hand-off to sales.

Microcourse · 5 lessons · Lead offer sheet Open course

MICROCOURSE · 19Level 2

Level 2

Funnel Building

Map the real journey: entry, nurture, decision, purchase, onboarding — and pick the one bottleneck to fix.

Microcourse · 5 lessons · Funnel map Open course

MICROCOURSE · 20Level 2

Level 2

Email Marketing

Welcome, nurture, offer and win-back flows — with a sending cadence your list will actually thank you for.

Microcourse · 5 lessons · Email sequences Open course

MICROCOURSE · 21Level 2

Level 2

CRM for Marketing

Use a CRM as a marketing system: stages, sources, owners, notes, tags and follow-ups — not a dumping ground.

Microcourse · 4 lessons · CRM playbook Open course

MICROCOURSE · 22Level 2

Level 2

Paid Ads Fundamentals

How paid actually works: auction, targeting, creative, landing page, tracking, budget and a controlled test.

Microcourse · 6 lessons · Campaign brief Open course

MICROCOURSE · 23Level 2

Level 2

Performance Marketing

Run paid as a system: hypotheses, tests, creative volume, incrementality and a weekly performance ritual.

Microcourse · 6 lessons · Test backlog Open course

MICROCOURSE · 24Level 2

Level 2

Marketing Analytics & Dashboards

Pick metrics tied to decisions, respect attribution limits and build a dashboard people actually open.

Microcourse · 5 lessons · Dashboard spec Open course

MICROCOURSE · 25Level 2

Level 2

Conversion Rate Optimization

Fix the page before spending more on traffic: research, hypothesis, one change, honest measurement.

Microcourse · 5 lessons · CRO backlog Open course

MICROCOURSE · 26Level 2

Level 2

AI for Brand Managers

Use AI to speed up brand work — research, messaging drafts, guideline checks, creative briefs — without losing the voice.

Microcourse · 5 lessons · Prompt pack Open course

MICROCOURSE · 27Level 2

Level 2

AI for Marketing Managers

Apply AI across the marketing mix: content, ads, SEO, email, analytics and reporting — with quality control.

Microcourse · 6 lessons · AI workflow Open course

MICROCOURSE · 28Level 2

Level 2

Marketing Automation

Automate the boring middle: lead capture, tagging, sequences, notifications and follow-ups — across tools.

Microcourse · 5 lessons · Automation map Open course

MICROCOURSE · 29Level 2

Level 2

n8n for Marketing Automation

Build practical n8n workflows for marketing: lead routing, content pipelines, AI enrichment and reporting.

Microcourse · 6 lessons · 3 workflows Open course

MICROCOURSE · 30Level 2

Level 2

AI Agents for Marketing

Design agents that do real marketing work — research, drafting, QA, monitoring — with guardrails and logs.

Microcourse · 6 lessons · Agent spec Open course

Your next chapter.
A clearer brand.

Start with a useful exercise. Get focused guidance when you need a second perspective.

Explore 1:1 sessions Get free resources

Marketing, Growth & AI

What the learner can do.

Build a marketing strategy tied to the brand

Run content marketing and copywriting

Grow on social platforms with intent

Do SEO and AEO / AI-search visibility

Design lead generation and funnels

Operate email marketing and CRM

Plan and manage paid campaigns

Read marketing analytics and run CRO

Apply AI to marketing work

Automate with AI agents and workflows

Specializations in this level.

Copywriting for Brands

Social Media Branding

Social Media Marketing

SEO for Brands

AEO & AI Search Optimization

Lead Generation

Funnel Building

Email Marketing

CRM for Marketing

Paid Ads Fundamentals

Performance Marketing

Marketing Analytics & Dashboards

Conversion Rate Optimization

AI for Brand Managers

AI for Marketing Managers

Marketing Automation

n8n for Marketing Automation

AI Agents for Marketing

Your next chapter.A clearer brand.

Your next chapter.
A clearer brand.