Microcourse 21 · Level 2

CRM for Marketing

Use a CRM as a marketing system: stages, sources, owners, notes, tags and follow-ups — not a dumping ground.

Format: Microcourse · 4 lessons · CRM playbook. Schedule, fees and cohort size are confirmed before enrolment — this is a proposed learning path, not a guaranteed outcome.

What you will walk away with

The applied outcomes.

OUTCOME 01

Define pipeline stages and required fields

OUTCOME 02

Set source + owner on every lead

OUTCOME 03

Build a weekly CRM review habit

Who it is for

The right learner.

Sales + marketing ops

Continue in this level.

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Write copy that sounds like the brand and works like marketing — headlines, heroes, ads, emails, landing pages.

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Grow reach and pipeline on social: platform choice, content mix, community, collabs and a review cadence.

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Your next chapter.
A clearer brand.

Start with a useful exercise. Get focused guidance when you need a second perspective.

Explore 1:1 sessions Get free resources

CRM for Marketing

The applied outcomes.

Define pipeline stages and required fields

Set source + owner on every lead

Build a weekly CRM review habit

The right learner.

Continue in this level.

Copywriting for Brands

Social Media Branding

Social Media Marketing

Your next chapter.A clearer brand.

Your next chapter.
A clearer brand.